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learn The online skill that finally gave me 
the freedom to live my life on my terms
without joining a MLM, getting paid to do surveys, or selling my soul...
Dear friend... if there's one thing I've learned in the last few years, it's that a single moment can change everything
Let me tell you about the random series of events that changed my entire world... 

Including my relationship, my career, my plans, and even where I lived. 
By the time I was 24 I had it “all”. A college degree, a corporate career track, a great guy, a (tiny) apartment in downtown Tampa… but something wasn’t right. 
I desperately wanted location independence. 
I couldn’t understand why I had to sit in one place and work on the computer when I could sit in another place and do the same, exact, thing. I yearned to travel around with just my laptop and be free. I'm a total homebody, but that amount of freedom was still the ultimate dream. 
I REALLY wanted to spend more time with my guy. 
My now husband has been a first responder for six years (first as a paramedic, now as a firefighter/paramedic). His schedule has varied from time to time, but it always includes nights, weekends, and holidays. So when I was working a 9-5 I rarely got the chance to hang out with him. 
I needed control over my future. 
The further I got up the corporate ladder, the more insecure I felt about having all of my “eggs” in one basket. The company could get sold, my boss could quit, or headquarters could issue a new mandate. I hated that uncertainty and wanted to take control of my career and future… fast. 
The bottom line was, I wanted FREEDOM… and lots of it. 
Freedom to do the kind of work that fulfilled me, no matter what was going on in the economy or in a certain company. Freedom to work to live, not live to work. Freedom to make decisions that made sense for me and the family I was starting to build. 
Back to the random series of events… it all started with a horrible head cold. 
While I was sitting at home with tissues stuffed up my nose al la Rachel from FRIENDS style, my boss sent me a passive-aggressive text questioning if I was really sick, and I felt like ripping my hair out. 
I logged into Facebook to pacify my frustration, and that’s when things came together... 
"WHAT IF YOU COULD WORK FROM HOME AND NEVER HAVE TO JUSTIFY CALLING IN SICK AGAIN?!”
The Facebook Ad JUMPED out at me... 
My jaw dropped. Was this person in my living room/bedroom?? (I lived in a studio, haha!)
That’s when something happened that changed the game… I got a horrible head cold. 
While I was sitting at home with tissues stuffed up my nose al la Rachel from FRIENDS style, my boss sent me a passive-aggressive text questioning if I was really sick, and I felt like ripping my hair out. 
I logged into Facebook to pacify my frustration, and that’s when it happened…    
"WHAT IF YOU COULD WORK FROM HOME AND NEVER HAVE TO JUSTIFY CALLING IN SICK AGAIN?!”
The Facebook Ad JUMPED out at me... 
My jaw dropped. Was this person in my living room/bedroom?? (I lived in a studio, haha!)

That’s when I discovered the WONDERFUL world of building a business, working online, copywriting… and finally, email copy.  
Staying home sick, checking my texts, logging into facebook, and clicking on that one Ad changed my entire life. It ushered me into a world that had been operating under the radar for YEARS. 
I was IMMEDIATELY hooked. 

That ad introduced me to a Facebook group brimming with people making an income working from home.

They were doing all kinds of things! Writing, bookkeeping, graphic design, funnel building... 

All of a sudden I saw that there was a way to make money online without joining an MLM, spamming my friends, or spending hours doing surveys.

In a conversation with one of those amazing people, my blog got brought up. Something I had started on a whim to air my feelings about being a millennial in business landed me my first gig: writing a ghost post. 

I made $60 that day, but it might as well been $1 million. I felt like the richest person in the world. 
I was IMMEDIATELY hooked. 

That ad introduced me to a Facebook group brimming with people making an income working from home.

They were doing all kinds of things! Writing, bookkeeping, graphic design, funnel building... 

All of a sudden I saw that there was a way to make money online without joining an MLM, spamming my friends, or spending hours doing surveys.

In a conversation with one of those amazing people, my blog got brought up. Something I started on a whim to air my feelings landed me my first gig: writing a ghost post. 

I made $60 that day, but it might has well been $1 million. I felt like the richest person in the world. 
From that point on, I started getting more and more requests to write. 

Blogs... 
Website pages... 
Social media posts... 

I was getting referred left and right. The message was clear--copywriters were in-demand. 

Soon, I was working at my day job from 9 - 5 and then on my business until 10 or 11 o'clock at night. 

Finally I quit my job and made the leap full time! But something STILL wasn't quite right... 

I loved what I was doing, but the feast or famine mode was taking a toll on me. 

Plus, even when I WAS really busy, I wasn't making as much $$ as I had hoped... 

From that point on, I started getting more and more requests to write. 

Blogs... 
Website pages... 
Social media posts... 

I was getting referred left and right. The message was clear--copywriters were in-demand. 

Soon, I was working at my day job from 9 - 5, and then on my business until 10 or 11 o'clock at night. 

Finally I quit my job and made the leap full time! But something STILL wasn't quite right... 

Even though I loved what I was doing, the feast or famine mode was taking a toll on me. 

Plus, even when I WAS really busy, I wasn't making as much $$ as I had hoped... 

It wasn't until someone hired me to do one thing and one thing only...that one thing? email copy. 
So what’s so great about email copy and why was it my ticket to freedom
There's something wonderfully unique about email copy... 
It's a very specialized, highly desirable skill... 
When it comes to email copy, people expect to pay premium prices for it. 

However, because it's so niched, it's actually possible to learn the fundamentals in a relatively short time frame. 

And here's the great part... entrepreneurs need to send out emails on a SUPER consistent basis (like, a few times a week). So not only was I getting paid more per project, I was also getting paid more frequently. It was the ultimate sweet spot! 

The skinny on EMAIL COPY...
It helps people OWN the way customers hear about their products and services (not rely on FB or IG)
In a rapidly changing world, it's something that will ALWAYS be needed (by all kinds of businesses!)
It's a great gateway or addition to other kinds of online services (like virtual assisting and more!) 
Learn countless transferable copy skills 
Learn the ins and outs of launches 
Understand marketing in a whole new way
Urgency and scarcity. Direct response. Opening loops. Headlines. Pacing. Formatting. You learn it ALL in email copywriting. 
You'll get seriously intimate with online launches and everything there is to know about them while writing email copy. 
This is the best way to get a hands on, no-holds barred view of how every piece of an internet marketing campaign works together. 
Learn countless transferrable copy skills 
Urgency and scarcity. Direct response. Opening loops. Headlines. Pacing. Formatting. You learn it ALL in email copywriting. 
Learn the ins and outs of launches 
You'll get seriously intimate with online launches and everything there is to know about them while writing email copy. 
Understand marketing in a whole new way
This is the best way to get a hands on, no-holds barred view of how every piece of an internet marketing campaign works together. 
Wouldn't it be great to finally have something proven, that you KNOW you rock at, to always fall back on... no matter what's going on?
Wouldn't it be great to finally have something proven, that you KNOW you rock at, to always fall back on... no matter what's going on?
Email Copy School™
This all-in-one system that teaches you how to master the art and science of email copy so you can serve your clients in bigger and better ways while supporting your freedom-based lifestyle. 
* 10 modules each including 
          - PDF binder notes 
          - Audio recordings 
* Proven swipe files and templates 
* Customizable campaign maps 
* 8 bonuses including Email Copy CEO
The details
Module 1: Once Upon a Time... 
You can't fully understand how awesome email copy is until you learn the backstory (did you know that Queen Elizabeth II was a pioneer emailer?!) 
Module 2: Copy Charcuterie
Let's dive into the charcuterie board of email types! We'll explore every kind of email copy you can offer your clients (and how they all fit together). 
Module 3: Words Eye View
What makes a good hook? How can you tell if a call-to-action is strong enough? In this module, we'll dive deep into what makes GREAT email copy!
Module 4: Campaign Camp  
Learn exactly how to set up a highly-converting email campaign to promo a webinar, follow up with dropped-off leads, open and close a cart, and more. 
Module 5: Open Sesame!
Learn the anatomy of a good subject line and how to craft eye-catching ones that your client's reader can't resist opening.  
Module 6: Words That Work
Learn the delicate art of weaving urgency and scarcity into an email without sounding boring, sleazy, or pushy. 
Module 7: Build A Bridge 
Let's put it all together! Learn how to write an effective "bridge" that connects your expertly crafted hook and your call to action. 
Module 8: Clean It Up!
Learn how to clean up your email copy and make it even BETTER before you turn it in to your client. This process helps you wow them every time! 
Module 9: Revision Rockstar
Your client wants to make a few adjustments... how do you handle this process so that you learn more about their voice and they leave happy? 
Module 10: ...is it working?! 
How can you tell when a campaign is successful? What is the average open rate? Know exactly what to expect after this module. 
This course includes everything you need to know 
about mastering the art of email copy so you can 
build, scale, or grow your online business FAST.
Bonuses TO SUPPORT YOU IN EVERY.SINGLE.WAY...
Email Copy CEO (Value: $1,997) 
Julie Stoian's Proposal Secrets, Tackling Taxes (Freelancer Edition), Bookkeeping Bootcamp, Project Management Maps, Workflow Walkthrough, and contracts... this is EVERYTHING you need to run your business like a boss in one spot. 
Copy Chameleon (Value: $197) 
How do you write emails that sound exactly like your clients? It all starts with the interview process! In this workshop I'll take you through a real-life call and share all my secrets for drawing out and matching someone's voice. 
Get Your Zen On (Value: $197)
Is your environment unpredictable? Do you feel like you take on the emotions and judgments of people around you? In this masterclass I talk all about managing and protecting your energy so you can give your best to your clients and your work. 
Mighty Mailers (Value: $397) 
Connect with like-minded creatives OUTSIDE of the chaos of Facebook in a small (but mighty) Mighty Networks group. Get access to exclusive job leads, ask your questions, and gain lifelong friends inside. (Access for 12 months.) 
Email Copy School Certification (Value: $97)
Wondering how to set yourself apart from everyone else trying to snag an email copy job? Pass the Email Copy School certification test at the end of this course and you'll get a virtual badge to show off on your website and marketing!
Eagle Eye Checklist (Value: $47) 
Fun fact, you do NOT have to be an English professor to be a good writer. Knowing what to look for and employing a few simple editing hacks will go a long way  Feel free to keep this cheatsheet with you whenever you write! 
Everybody Writes (Value: $197)  
Do you feel like you were born without the gift of gab? Yeah, so did some of my BEST copywriter friends! This masterclass will get you out of your own head and help you take on the identity of a writer... 
Voice Ventriloquist (Value: $197)
Make sure your copy sounds like it's coming directly out of your mouth... even if you're on a cruise with your family when it's being written! These 15 hacks have been used by some of the top internet marketing minds out there. 
What is the Email Copy School Certification™?
Once you've gone through all 10 modules of ECS, you'll have the chance to take the Email Copy School certification test! 

If you get a passing grade, you'll get a badge to use on your website and in your marketing so clients know that you actually know what you're doing... which is CRITICAL when you're first starting out. 

(There ALSO might be some swag involved too, but you didn't hear that from me...) 
What is the Email Copy School Certification?
Once you've gone through all 10 modules of ECS, you'll have the chance to take the Email Copy School certification test! 

If you get a passing grade, you'll get a badge to use on your website and in your marketing so clients know that you actually know what you're doing... which is CRITICAL when you're first starting out. 

(There ALSO might be some swag involved too, but you didn't hear that from me...) 
Learn this highly lucrative skill AND get the tools you need to grow and scale your business all in one spot! 
what people are saying...
I’ve written content in the past, but have a major brain jam when it comes to social copy - even when I’ve written the content! Brittany has laid the process out so smoothly. Social copy isn’t as scary as I once thought!
Heidi Stephens, 
Content Strategist  
I loved the training! Having you walk through each step was extremely helpful. Along with your podcast, after the training I realized as a copywriter I LOVE writing email copy 🤯. Thank you!! 
Kristjana Hillberg, 
Freelance Content Creator
Oh my gosh... as I’ve been transitioning into things that I really WANT to write, I realized how much I want to write email copy. I felt so lost and didn’t know how to start! Then you drop this 😍 thank you!!
Caitlin Drachen, Copywriter + Digital Marketing Strategist
“I hired Brittany Bayley when I was VP of Marketing at ClickFunnels and we were drowning in copy needs. 

I remember about a month into it, Russell [Brunson] came to me and said, “Who is writing my emails for my podcasts? I love them!” I said oh, that’s Brittany! 

Pretty soon after that, Brittany became Russell’s exclusive voice on email and she did such a good job of capturing his blend of curiosity and value."
Julie Stoian
“I hired Brittany Bayley when I was VP of Marketing at ClickFunnels and we were drowning in copy needs. I knew that I needed to find someone who could write in Russell Brunson's voice and that was a very hard task. Up until that point the only two people really writing in his voice were myself and one senior copywriter. Russell is very particular about how his emails sound and he has a very strong voice so I knew it couldn't just be any copywriter. 

I hired Brittany along with a couple of other copywriters, and I remember number one how quick she was to turn the emails around, number two what a fast learner she was with any kind of feedback, and number three (and most importantly), that she understood the power of curiosity. I remember about a month into it, Russell came to me and said, “Who is writing my emails for my podcasts? I love them!” I said oh, that’s Brittany! Pretty soon after that, Brittany became Russell’s exclusive voice on email and she did such a good job of capturing his blend of curiosity and value."
Julie Stoian
Remember, you'll also get access to swipe files and templates for EVERY kind of email copy!
Remember, you'll also get access to swipe files and templates for EVERY kind of email copy!
Hey, I'm Brittany Bayley... 
If you were at an event I was speaking at, here's what you might hear before I walked out... 

"Brittany Bayley is a coach, copywriter, course creator, and podcaster. She’s best known around the internet for helping sharp service providers grow and sustain their online businesses through her signature program, Email Copy School. You can also catch her tackling marketing, mindset, and manifestation in her popular show and group, Your Intentional Life." 

But since you're here, I'll let you in on a few more tidbits about me... 

- I built my business from the ground up with ZERO online business experience 
- I married this cool guy named Tim in August of 2018 and we live in central FL 
- I'm ALWAYS down for an ice cream run (as long as I can get a Butterfinger Blast from Sonic)  
- I totally nerd out over personality tests and types 
- I'm super introverted but I LOVE a good conversation! 
Hey, I'm Brittany Bayley... 
If you were at an event I was speaking at, here's what you might hear before I walked out... 

"Brittany Bayley is a coach, copywriter, course creator, and podcaster. She’s best known around the internet for helping sharp service providers grow and sustain their online businesses through her signature program, Email Copy School. You can also catch her tackling marketing, mindset, and manifestation in her popular show and group, Your Intentional Life." 

But since you're here, I'll let you in on a few more tidbits about me... 

- I built my business from the ground up with ZERO online business experience (I was an administrative  assistant in the corporate world)  
- I married my high-school sweetheart in August of 2018 and we live in central FL 
- I'm ALWAYS down for an ice cream run (Butterfinger Blast from Sonic, please!)  
- I totally nerd out about personality tests 
- I'm super introverted but I LOVE people! 
Learn the fundamentals of email copy and use them to gain freedom and control in your life while working TOTALLY online... 
frequently asked questions
Who are you and what makes you qualified to teach email copy? 
While I'm no Gary Halbert, I have written email copy for some of the top internet marketing minds out there. 

I used this exact skill to grow my business from the ground up, do 6-figures in one year, and leave my corporate job for good. 

Everything I teach in Email Copy School is proven and tested in the real world. 
Do you have to have a business yet? 
No way, no how. 

Email Copy School is a great starting point if you're just dipping your toe in the water of online business. 

Experts actually recommend jumping in with just one skill set when you're new to all of this so you can master one thing without getting overwhelmed. 
How long do I have access to the content? 
You will ALWAYS have access to the content inside of the Email Copy School members area! (All of the modules, bonuses, mock interviews, and trainings) 

You will have access to the exclusive Mighty Networks group with the opportunity to jump in on the LIVE Q&A's for one year. 
What if I'm not "creative" enough?
Oh man, I could take up the whole page talking about this! Here's the long and short of it... 

Creativity is a skill, just like anything else. You're not either born with or without it--it's developed

On top of that, copywriting is as much a science as it is an art. I'll teach you proven methods that work time and time again. 

Plus, I actually included an entire BONUS just for you to help break limiting beliefs around creativity! 
I'm TOTALLY brand new to writing, is this for me? 
As long as you're fluent in English (what I write and teach in) and willing to learn, Email Copy School is right for you. 

I will teach you, step-by-step, how to write powerful emails that convert time and time again. These fundamentals can take you from zero to pro.   
How does the certification process work? 
Once you go through all modules of Email Copy School, you'll get access to a certification test. 

After you submit everything, we'll go over it all. Once you get the stamp of approval, you'll receive a virtual badge, and swag!
ALL MODULES ARE READY FOR YOU TO JUMP INTO AS SOON AS YOU PULL THE TRIGGER!  
Hit the ground running or take your time--it's up to you!
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